Rendering SEO Manifesto

For over 20 years, SEO was focused on providing a website with more organic traffic by improving its prominence in search results of search engines.

The assumption made by the SEO community was always that indexing unique, valuable content is in the best interest of search engines and that they only exclude spam, worthless or harmful content from their indices. Evidence shows that this has now changed and a shift in the SEO paradigm must follow.

To better understand the problem, we should first outline why search engines are forced to skip indexing some web pages or parts thereof and how they deal with this issue.

What needs to change?

As rendering is both necessary to understand and evaluate content of web pages and a costly step in the process of mapping the web by search engines, we believe that one of the primary focal points of technical search engine optimization should be improving the process and outcome of rendering web pages so that they can be easily accessible both for users to interact with and for search engines to index and display in the search results.

This manifesto is inspired by findings outlined in "Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO".

© 2020 Tomek Rudzki & Bartosz Góralewicz & Onely